Plan for New Year 2012 with Google
We haven't even celebrated Christmas yet and plans are already frantically being made for New Year 2012.
With this in mind, we've pulled together some important consumer insights, thought starters and creative stimulus to help you and your clients plan for this very important period.
You can view the full document here.
Key take-outs include:
- Consumer mindset at the start of a new year influences their search behaviour.
- Particular topics garnering high search volume will be health and fitness, finance, sales shopping, travel and holidays and recruitment.
- Key dates in January when specific events will influence consumer purchasing behaviour will be Chinese New Year (January the 23rd) and Burns Night (January the 25th).
- Different retail sectors will have different click patterns with the home and garden, consumer electronics and apparel sectors all showing increased traffic.
- The influence of mobile and tablets will continue to rise into the New Year.
Please get in touch with your Google contact for more details.