Planning for Christmas 2011
The festive season is fast approaching and believe it or not, consumers are already planning their Christmases!
If you haven't already, now is the time to plan and finalise your marketing strategies and campaigns for this extremely busy period.
To get you started, we've pulled together some key market data, consumer insights, thought starters and creative stimulus across several Google properties including YouTube, Google+ and Google Images.
You can view the full document here.
Key take-outs include:
- Q4 is going to be BIG, with online retail sales estimated at £9bn and e-retail predicted to grow 16% year-on-year
- The weather will play an important role in both online and offline sales with it's influence affecting both store footfall and online delivery fulfillment
- Consumers will start their shopping earlier than ever before and will be on the hunt for deals and discounts to help ease the financial strain
- Different market sectors will have different search query patterns across the period depending on the goods being sold
- Mobile and tablet commerce will be key drivers of consumer festive spend as their consumer influence continues to increase
- Popular consumer searches will include travel, weather, recipes, store opening times, kids entertainment and video calling as consumer planning for the period is reflected in keyword search terms
Please get in touch with your Google contact for more details.