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Our Mobile Planet: Bringing you Insights for Mobile

English insight Think with Google Blog
Monday, November 7, 2011


If you are looking for insights into mobile usage, then look no further than Our Mobile Planet. This great site provides information on smartphone usage and consumer attitudes to mobile. You can use it to create custom charts that will deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy.


Take a look for global insights into:
  • Consumer adoption rate of smartphones
  • How, where and why consumers use their smartphone
  • What people are doing on their smartphone
  • Purchase behaviours
  • Engagement with mobile advertising
This study is a global effort conducted in partnership by Google, Ipsos and the MMA (Mobile Marketing Association). OurMobilePlanet provides deep dives into the search, video, social and email behaviour, as well as mobile research and purchase intentions. Enjoy!

Posted by Rosie Rankin, Agency Team

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