Media ROI study with AXA
We are pleased to share our new case study with AXA brand, Direct Seguros, which was recently conducted in Spain. The study demonstrates the role of search in driving both online and offline applications, and the cost efficiency of search relative to other media. A recommendation for optimal media mix is also included as part of the paper.
Highlights from the study:
If you would like to learn more about this new piece of research, please download it here.
- Significant online to offline effect. 8.8% of offline conversions are driven by online activity.
- Paid search is the most cost-effective way to increase insurance applications - over ten times more efficient than other media.
- Improving position in paid search increases applications online by 2.7%, and offline via the call centre by 1.7%.
- Considerable TV and search synergy – TV incrementally drives 6% of paid search clicks.
If you would like to learn more about this new piece of research, please download it here.