Easter & Royal Bank Holiday Whitepaper
Cross post from the Google UK Travel Blog
2011 is a great year for Easter bank holidays! To help advertisers plan for the coming season, we have analysed trends in 2010 and 2011 (to date) and have written our findings in the latest whitepaper, which you can download here.
Travel query growth year-to-date suggests that demand from the online travel consumer continues to grow (29% year-to-date), and we expect this to carry through the Easter weekend. The upcoming Royal Wedding may increase tourism within the UK. Sweden had the last major European Royal Wedding in July 2010. During this month, queries for hotels in Sweden originating from the USA grew 40% year-on-year. More impressively, hotel queries within Sweden rose 124% year-on-year.
We have also noticed more interest for short haul destinations when compared to long haul, the former growing 20% vs.7% year-on-year in January 2011.
For a more detailed analysis, please download the whitepaper. We hope you find the insights and recommendations helpful.