L’Oréal Nutrigloss Online to Store Study
Here we share our recently released case study with Nutrigloss conducted in France. The study shows the incremental impact of a YouTube campaign on the offline sales of Nutrigloss shampoo.
Key findings are as follows:
- L’Oréal’s media spend became more efficient by using YouTube. Swapping some TV for YouTube achieved equivalent sales for 13% less budget.
- Adding a YouTube campaign after a TV burst helped to maintain sales up to 17% above their post-TV level.
- Up to 35% of those exposed to the YouTube & display campaign were not reached by TV.
- The YouTube & display campaign was very effective in complementing TV, over-exposing those least exposed to the TV campaign.
To learn more, please donwload the full study here.