Are you interested in learning more about what the future of mobile holds for consumers and marketers? If you answered "yes", then please take the opportunity to watch our Think Mobile event which will be streamed live on Wednesday 29th June at 2pm.

Here is a brief overview of the event:

The rise of the mobile web represents one of the most dramatic consumer behavior transformations in history. Today’s smartphone users are searching, browsing and “app-ing” more, and the pace of this growth is only increasing. What does this mean for today’s and tomorrow’s marketers? Watch and find out as Rory Sutherland Vice-President of Ogilvy, Charles Dunstone, Founder and CEO of Carphone Warehouse and Ian Carrington, Mobile Advertising Sales Director Google discuss mobile’s global industry, the future of mobile, and why marketers need to reshape their strategies to reach the always-connected, “mobilized” consumer.

The full agenda can be found here.

You can access the live stream from the Google Think Mobile YouTube channel or from your Android or iPhone here.


Posted by Selina Rennie, Agency Team

At 9pm this evening, we are streaming the Webby Interactive Advertising awards live from our Watch This Space site. Here, you will be able to listen to what the award winners have to say about the evolution of online advertising.


Here is a brief introduction from the site:

Over last two decades, the web has evolved at a pace unprecedented for any other technology, and changed how we communicate and share. Advertising, has been closely intertwined with our experience on the web. Today it’s going through the biggest and most important revolution in its history. Display advertising today is about marketers orchestrating experiences that people love. A display ad doesn’t just click anymore. It offers up experiences. It changes minds. It forms communities. It does anything the web does. And it’s full of unexplored possibilities that will be worth watching. WATCH THIS SPACE.

Tune in at 9pm!

Posted by Selina Rennie, Agency Team

Earlier this week, over 400 of the leading decision-makers, influencers and thinkers - representing 29 countries and 360 companies - came together for the sixth annual European Zeitgeist.

The two-day event focused on several topics driven by the issues and trends shaping the future. The event discussed themes such as the future of the EU, the ever more interactive nature of entertainment, managing extremism, the impact and importance of youths in society, and ways to be truly innovative.

Zeitgeist sessions featured a wide range of inspiring and accomplished speakers including George Osborne, the UK’s Chancellor of the Exchequer; Professor Joseph Stiglitz, Nobel laureate; Jørgen Vig Knudstorp, CEO and president of Lego Group; Maurice Lévy, chairman and CEO of Publicis; Guy Laliberté, founder of Cirque du Soleil and One Drop, and Professor Stephen Hawking.

Here are a couple of highlights:

The founder & president of the Harlem Children’s Zone, Geoffrey Canada, shares his thoughts on how society can win the war on poverty.



Hear from our executive chairman, Eric Schmidt, as he asks us to consider what would happen if the internet was turned off.



To see more great, thought-provoking content from the event, please visit www.zeitgeistminds.com.


Posted by Selina Rennie, Agency Team

We know creative people on YouTube love turning an idea into a brilliant production. We also know they want their work to matter.

With this in mind, we’ve partnered with the 58th Cannes Lions International Festival of Creativity on Good Work, a new program that gives creative professionals the opportunity to use their skills to make a difference and gain recognition their work. Learn more in this video:



Through Good Work, nonprofits from all over the world can submit a brief for a video ad promoting their cause. These organizations often lack the resources and time to create a truly great ad for their cause - and this is where you can help. Pick a brief you want to work on from the Good Work briefs gallery and make an ad for that organization. Your ad can be inspirational, thought-provoking, funny, or serious - just make sure it’s also innovative and compulsively watchable.

If you succeed, you might be strutting your stuff at this year’s Cannes Festival - five talented people will win a trip to Cannes and have their work showcased there. Could it be you?

The deadline to submit your entry is May 9, 2011. A jury of top industry experts chaired by Craig Davis, Chief Creative Officer Publicis Mojo and founder of Brandkarma, will announce the winners on May 21, 2011.

Posted by Supriya Sharma, YouTube Product Marketing Manager

Entertainment has always been at the forefront of digital marketing, and both consumer time and investment has grown through the recession.
The Google Think Entertainment event discussed how marketing and creative experts within the entertainment sector have got ahead in a slow down.

Videos from the event are now available:

Industry Trends - Will Page, Chief Economist, PRS

Google Live Product Update - Matthew 'Chewy' Trewhella, Product Management, Google UK

The Web is Video - Bruce Daisley, Head of YouTube and Display, Google UK

How packaged goods translate into the digital space - Keith Ramsdale, VP UK and Ireland, Electronic Arts


These videos along with others from the Think event series are available on our Think Channel on YouTube.


Posted by Selina Rennie, Agency Team

Last week, Google hosted the fifth annual European Zeitgeist.

The story of this year’s Zeitgeist is an extraordinary one. Thirty-six hours before the first speaker was due on stage, the event team faced a perfect storm of risks: potentially crippling BA strikes, political uncertainty in the UK, scandal in Indian cricket, disaster in the Gulf of Mexico, privacy challenges in Germany and, of course, a volcanic ash cloud floating over London! Despite all of this, the event was a huge success.

Over four hundred of the most influential business leaders and key visionaries from across Europe, came together to share their perspectives on technological innovation at the event in London.

They sought to answer the following questions:

• What have we learnt?

• How are we changing?

• Where are we heading?

Google welcomed a host of inspirational speakers including three Nobel prize winners: Archbishop Desmond Tutu delivered a brilliant opening keynote on ethics in business. Economist Daniel Kahneman revealed the secret to a happy life. And Chemist Kary Mullis told us how to send a frog two miles into space!

Beyond the Nobel laureates, Sir Tim Berners-Lee, inventor of the World Wide Web went head to head with activists and academics on data privacy. The IPL’s Lalit Modi and BP’s Carl-Henric Svanberg discussed recent scandals and controversies. The Mayor of London, Boris Johnson, delivered a captivating and witty speech on the history of technology in our capital. And of course, our very own Eric and Larry engaged all with their own perspectives from Google.

To watch all of these plus other highlights from the event, visit the Zeitgeist Europe 2010 channel on YouTube.


Posted by Selina Rennie, Agency Team

Over the summer we have continued to grow the Survival of the fastest business channel and the hub now has 415 videos from over 100 senior business executives and 7 Google events.

Just recently we uploaded all the videos and presentations for both tech@google'09 and the Google Retail Summit 2009. This content can be found on the "Events" tab. There is some great video content there, take a look in particular at Charlie is so cool like, who was a big hit at the tech@google summit and gave some great insight into youth media consumption trends.

Posted by Rosie Rankin, Agency Team

We recently held two Summits, as part of our Survival of the Fastest series of events, in London. The first was the Google eCommerce Summit where we invited the UK's leading eCommerce decision-makers to share their perspectives on the current environment and on how they are getting ahead and staying competitive. The second was the Google Marketing Summit where we invited the UK's leading Marketers to share their perspectives on 21st century marketing.

The attendees heard from some fantastic speakers, a variety of prominent industry- and thought-leaders, in presentations, panels and breakouts. We are pleased to announce we are now able to share the content from both days with a wider audience on YouTube. From the inspirational Opening Keynote on the first day from Bob Thacker, the Chief Marketing Officer of OfficeMax, to an insightful presentation on the second from Joe Rosper, one of the masterminds behind President Obama's digital election campaign, we highly recommend taking some time out to watch the videos. You may also download the PDFs of the slides where available using the 'Download' button.

To browse and watch the videos go the the Survival of the Fastest Channel and click on the 'Events' tab.

Posted by Dom Elliott, Product Marketing Team

We recently held our annual Zeitgeist Europe 2009 event near London. Over four hundred of Europe's most forward-thinking innovators and visionaries met to share their perspectives on the trends shaping our world. Influential thought leaders across industry, technology, politics, publishing and the media, discussed, dissected and debated the trends that are defining the spirit of our times. We are pleased to be able to share all the videos from the event on YouTube featuring those whose daily decisions dramatically shape and drive these trends.

There are some great speakers including His Royal Highness The Prince of Wales; the British Secretary of State for Business, Enterprise and Regulatory Reform, Rt Hon Lord Peter Mandelson; Director General of the BBC, Mark Thompson; Chairman of the John Lewis Partnership, Charlie Mayfield; Executive Producer of The West Wing, Aaron Sorkin; Co-Chair of President Obama's panel for Technology, Innovation and Government Reform, Sonal Shah; and Chairman of the Virgin Group, Sir Richard Branson.

Two sessions which we think might be of particular interest to you include 'Collaborative Creativity', which explores how technology and the masses have altered the creative process and how brands and creatives are evolving in line with the times, and 'New Frontiers', which explores what it takes to have an idea and make it a reality as well as how to overcome the obstacles in doing so.

Visit the Zeitgeist Europe 2009 YouTube channel and watch some inspiring talks.

Posted by Dom Elliott, Product Marketing Team