How Google+ is being used by Fashion Brands
For anyone with a passion for fashion, the most exciting time of the year is here: Fashion Week. While the runway shows in New York, London, Milan or Paris are still filled mostly with fashion buyers, bloggers and celebrities, with YouTube and Google+, everyone can get a front row seat right from their desktop, mobile phone or tablet.
- From New York, more than 30 fashion shows are being streamed on YouTube Live from the Runway channel, sponsored by Maybelline, giving you front row access from your living room.
- very.co.uk hosted a hangout on air with Radio 1 DJ Fearne Cotton who presented her Winter Collection with fans. Only 6 people were given the chance to chat with Fearne and ask her questions about her new Collection but there were prizes for everyone: free tickets to join her exclusive London Fashion Week show this Thursday.
- Paris Vogue Fashion’s Night Out: +VogueParis posted “Live-GIFs” of the event on their +Page, where notable guests, models and VIPs had their images turned into GIFs, ready to be shared across the web. Their 3hour YouTube live broadcast, is now available on the Vogue Paris YouTube Channel http://www.youtube.com/user/Vogueparisfr or on www.vogue.fr.
We saw this earlier in February with H&M’s David Beckham underwear collection, and now again in August with H&M’s (#BeckhamforHM) behind the scene photo shoot, and continue to see more and more examples of how fashion and retail brands are embracing Google+ to engage with their followers.
