Mashable is an independent news site devoted to digital culture and technology and was one of the first publishers to join Google+. Since joining, Mashable has been building their audience on the platform, growing Google+ into one of their top 10 sources of referral traffic. See video below with Mashable’s Community Manager, Meghan Peters.
Mashable has used their Google+ page to expand their audience and deliver content in new ways. For example, Mashable has been using Hangouts, a live multi-person video chat tool, to meet their audience face to face, creating deeper interactions.
Hangouts has also connected Mashable employees with each other. With their headquarters in New York City and editors scattered across the U.S. and Europe, Mashable now uses Hangouts as a virtual meeting tool. The screenshare feature even helps Meghan train remote staff who can follow along with her presentations.
Mashable has learned by doing, and that all started by creating a Google+ page. Megan’s Top Tips:
- Be active: Meghan credits Mashable’s success in part to its strong and persistent presence on Google+.
- Add Google+ plugins: When Mashable added the Google+ badge to their homepage, they increased their Google+ page audience by 38 percent.
- Co-create: Another key to keeping Mashable’s fans engaged is its innovative approach to audience interaction and brand co-creation. A contest run via Mashable’s site to design their Google+ page sparked a wave of enthusiasm.
Follow Mashable on Google+ and download the full case study here.