Cadbury UK engage their followers using Google+ Hangouts on Air
Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways. This week we launched Hangouts on Air to Google+ users worldwide. So if you or your client have something to say you can now go live in front of a global audience!
Cadbury, one of the biggest names in chocolate, was an early adopter of Google+. After becoming one of the most successful brands on the platform, they expanded their reach with Google+ Hangouts on Air. From carving their Google+ Page out of chocolate and challenging an Olympian, to hanging out with their chocolate taste testers - watch the video below to see how Cadbury uses Hangouts on Air to engage their followers.
What does Cadbury do to achieve success?
- Maintains a very strong Google+ page, including frequent, creative, engaging Hangouts on Air.
- Encourages participation in Hangouts by members of Cadbury’s loyal Google+ Circles.
- Directly connects followers across the globe with Cadbury products, promotions, and personalities via Hangouts.
Businesses can use Google+ Hangouts on Air in many ways – launching products, making announcements, conducting focus groups, connecting with personalities and much more. Hangouts on Air lets you broadcast, whenever you want, to followers, colleagues, or the whole world. Once you’ve finished your Hangout, Google will upload the full-length recording to your YouTube account.
Download the Hangouts on Air technical guide here and sing to the world!