Goodbye Barometer Blog, hello Think With Google Blog!
When we originally launched the Barometer Blog, it was with the intention of providing you with the latest digital learnings, insights, tools and general tips to help plan great campaigns. Over the past two and a half years, we have shared our latest research, industry stats, Vox Pops, examples of cool and inspiring uses of Google's products, and much more.
We are pleased to confirm that we will be providing more of the same on this blog but with a slight twist. Introducing the 4Is: Insight, Ideas, Implement and Impact.
As you will notice, most of our posts now correspond to at least one of the four categories which we hope will help you to:
- Discover great insights
- Be inspired to develop creative ideas
- Find the most effective ways to implement those ideas
- Measure the impact.
This blog will continue to be run by the Google UK team. Much of the content will have a UK focus but we hope our readers in other markets will also find it useful.