Can consumers reveal their movie-going intentions through search?

Our recent whitepaper uncovers new insights as to consumers' movie-going intentions and the evolution of their search behaviour over the last few years.

The study shows that consumers are searching for movies and considering what they want to watch much earlier than they used to. In 2010, we saw that searches for film titles began to ramp up five weeks prior to the opening weekend, whereas in 2008, they would pick up much closer to the time.

Not only are movie-goers searching earlier, they are searching more. Movie-goers searched 1.75 times more per film in 2010 than in 2008. Additionally, searches for film trailers were up by more than 50% in 2010 versus the previous year.

Search provides a unique look at how consumers are researching movies revealing great opportunities to better engage with them.

If you are interested in exploring this topic further, the full study is available for download here.

Posted by Selina Rennie, Agency Team