The latest insights & trends from Google Internet Stats
Here is our latest round-up of some of the most current insights on Google Internet Stats:
Online video
- Britons watch 11,000 years of video online every month.
Nielsen VideoCensus, May 2011 - 23% of people watch online video every day, nearly double the 2010 figure.
MediaTel, July 2011
- Three times more people watch music videos on YouTube than download music.
Nielsen, July 2011 - Nearly a quarter of all global mobile bandwidth is consumed by people watching YouTube videos.
Allot Communications, July 2011
Mobile
- For 1 in 4 smartphone owners, their phones are their primary way of accessing the internet.
Pew Internet & American Life Project, July 2011 - Nearly half of UK teenagers own a smartphone.
Ofcom, August 2011 - Almost half of mobile users make more than one purchase per month via their mobile devices.
Myxer, July 2011 - Nearly 1 in 4 people are interested in using their mobile phones instead of cash to make purchases.
YouGov, June 2011
Reviews & Recommendations
- More than 1 in 4 UK adults claim that online product reviews have a major influence on their purchasing decisions.
TGI, Q2 2011 - 50% of consumers admit that recommendations from their friends and family influence their decision to buy a new product or brand.
Havas Media Social and Lightspeed Research, June 2011
- More than 50% of consumers have changed their perceptions about brands based on social influences.
GroupM, February 2011