Is paid search traffic incremental to organic traffic?
Many advertisers wonder how much of the traffic driven by their search ads is actually incremental to the traffic driven by organic search results for their brands. So, what happens if search ads are paused?
Our brand new research addresses this much debated issue. The results from the study which examined more than four hundred advertisers, show that on average, when search ads are paused, 89% of paid clicks are lost and not recovered by organic clicks.
Watch our short video for a brief overview of the study and its highlights.
If you would like to read the full study, please download it here.