New reach & frequency study with Ubisoft
We are pleased to announce the release of our first multi-country reach and frequency study, with Ubisoft.
For the launch of their video game, "Michael Jackson: The Experience", Ubisoft ran a multi-media campaign in the UK, France and Germany.
The research conducted with GfK and MarketingScan, seeks to understand the overall impact of each media and YouTube formats in the mix-media in terms of reach and frequency. It also examines the incremental impact of YouTube in terms of reach, frequency and profiles.
Key findings from the study:
- YouTube can drive incremental reach for your campaign.
- The YouTube Masthead maximises incremental reach of YouTube, especially among core target groups aged 16-34.
- YouTube can optimise cost-efficiency of cross-media campaigns.
- A longer YouTube schedule - achievable with alternative formats (ROS, Pre-roll) - will help maximise reach potential of YouTube over four weeks and allow a greater cost-efficiency.
To learn more, please download the full study here.