The latest insights & trends from Google Internet Stats
Here is our latest round-up of some of the most current insights on Google Internet Stats:
Big screen vs small screen
Mobile
- Nearly a quarter of Brits said that the PC had replaced their TV as a main source of evening entertainment.
UKPA, March 2011
- 59% of tablet owners in the UK have watched a TV programme or a full length movie on the device.
QuickPlay Media, February 2011
- Global mobile data traffic in 2010 (237 petabytes per month) was over three times greater than the total global internet traffic in 2000 (75 petabytes per month).
Cisco, January 2011
- More than half of smartphone owners use their mobile devices in retail stores.
Chadwick Martin Bailey and iModerate Research Technologies, March 2011
- 78% of potential car buyers say they will use their mobile device for both searching and purchasing their cars.
GoMoNews, April 2011
Location
- More than 1 in 3 have clicked on an ad in response to a location specific message.
Mobile Insights Report by JiWire, December 2011
- Nearly 1 in 5 have made a purchase in response to a location-based advertisement.
Mobile Insights Report by JiWire, December 2011
Social Media
- 88% of the UK population use social networking sites.
eMarketer, February 2011
- 72% of under 25s comment on programmes via social networks as they watch them.
Digital Clarity, April 2011
- More than half the videos on YouTube have been rated or commented on by users.
ReelSEO, April 2011