YouTube Promoted Videos Research Study
We're pleased to announce the release of our new branding research study conducted with Decipher on the promoted videos ad format on You Tube.
This research helps us to understand whether a promoted video impression has cut-through, either with or without a click and how it impacts brand metrics.
Key highlights from this report:
- YouTube users are engaged and actively looking for information on products and brands
67% of respondents claim to look for more information on a brand after viewing an ad on YouTube.
- Promoted video impressions stand out
Ad recall from an impression is high: 23% on the search page and 43% on the watch page.
- All brand metrics were impacted by impressions alone
- Unaided brand awareness increased by 3 times
- Brand favourability increased by up to 44%
- Purchase intent increased by 34%
- Users like the Promote Your Video format
They find it helpful and say they click because the thumbnail catches their attention.