The latest insights & trends from Google Internet Stats
Here is the latest round-up of some of the most recent stats added to our Google Internet Stats site:
Media Multi-tasking
- Brits spend nearly half (45%) of their waking lives immersed in media.
Ofcom, August 2010
- A fifth of our media time is "simultaneous" consumption (e.g. surfing the internet while watching TV).
Ofcom, August 2010
- 16-24 year olds cram 5 hours worth of media into 2 hours of actual time per day.
Ofcom, August 2010
Social networking
- Social networking now accounts for nearly a quarter (23%) of all time spent online.
Ofcom, August 2010
- Nearly 1 in 5 (18%) under 25s check/update Facebook or Twitter before they get out of bed.
Retrevo "Gagetology Report", US data, September 2010
- 1 in 4 mobile phone users in the UK use their handsets to access social networking sites and blogs.
ComScore MobiLens, July 2010
Mobile
- Each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using mobile internet.
GSMA & ComScore, August 2010
- Mobile searchers are twice as likely to search for a brand name than when searching from the desktop.
ComScore, September 2010
- 1 in 4 searches carried out on Android smartphones in the US are voice searches.
Google, September 2010
eCommerce
- 62% of Brits shop online. This has risen from little over half of the population (53%) in 2008.
Office for National Statistics, August 2010
- Online shopping has grown by 25% to £4.4bn year on year.
IMRG, June 2010
- Over 2 in 5 (42.6%) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods.
eCommera.com, August 2010
For these and many more new stats and online trends, visit google.co.uk/internetstats.