Profile your brand's audience with Google Ad Planner

Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit. It is also a tool that allows you to quickly see who your brand’s audience is based on who visits your site.


Visit Ad Planner and go to the search by tab. Type your site into the search box and click the arrow to the right. The results will show you:

• Site traffic, including unique visitors (users), unique visitors (estimated cookies or cookies), reach, page views, total visits, and more.
• Audience characteristics (gender, age, education, and household income).
• Other sites your audience is likely to visit.
• Other keywords your audience is likely to search for.

With Google Ad planner you can also find our what other sites your audience is likely to visit. Go to the search by audience tab. Here you can define your audience by geography, language, demographic and interests. You can also look at online activity. So you can ask, of those who visit my site, what other sites do they visit? For each site that appears you get statistics on the number of unique visitors, page views and other data.

You can then create lists of websites that suit your objective, store them in a media plan and even get aggregated statistics for your media plan.

Visit Ad Planner today and have a go.

Posted by Rosie Rankin, Agency Team