B2B marketing in a digital world
Online as a way of life is not just a consumer phenomenon, it now dominates how we act in our business lives. Business buyers spend 73% of their work-related media consumption time online and 83% of them research online. However the B2B buying process is a complex process and can involve multiple influencers. In the short video below, Richard Robinson, Head of Business Markets, talks about how digital is creating new marketing imperatives for B2B marketers.