New on Think Insights: Building websites in a multi-device world

These days we're constantly connected, shifting from one device to another for communication, shopping and entertainment.

Our research revealed the average person in the UK has three connected devices while 90% of people move between devices to accomplish a goal. These 'sequential screeners' now expect a superb experience regardless of what they're using to browse on, whether PC, laptop, tablet, smartphone, hybrid device or television.

Businesses have an opportunity to increase engagement and drive conversions by creating a great user experience that serves consumers across all of these browsing options. To support your business in establishing a winning strategy, today we're launching a new initiative on Think Insights dedicated to making your website work across multiple devices.

Who uses multiple devices? What do they value when they search? How do people prefer to browse when they're using more than one screen? We tackle all of these in one infographic - which also explains three implementation options for developing your website to function at its best across multiple devices.

These new Think Insights pages provide links to loads of useful resources too. A testing tool helps businesses like yours to analyse website load speeds on mobile and desktop. We've also included examples of great multi-device strategies - read how PlusNet grew its sales on mobile tenfold. Baines & Ernst increased mobile conversions 51% and Towergate increase mobile visits 218%.

This launch aims to provide industry-leading best practices, case studies and tools to enable you to optimise your site across screens and devices.

Article by Matt Brocklehurst, Product Marketing Manager, Google