Introducing Gen C - The YouTube Generation
Gen C is a powerful new force in consumer culture. It's a term we use to describe people who care deeply about creation, curation, connection and community. It's not an age group; it's an attitude and mindset defined by 8 key characteristics.
Gen C:
- Is a state of mind - 80%* of Gen C is made up of millennials. YouTube's core (though by no means only) audience
- Strives for expression - 67%* of Gen C uploads their own photos to social networks
- Is a taste maker - 85%* of Gen C relies on peer approvals for buying decisions
- Defines the social network - 88%* of Gen C has a social profile, with 65%* updating it daily
- Uses YouTube as a habitat for entertainment - Gen C is 2X* more likely to be a YouTube viewer than the general population and 40%* more likely to be only a light TV viewer
- Is constantly connected - 91%* of Gen C sleeps next to a smartphone
- Connects on YouTube on all screens - 80%* of Gen C with a smartphone watch YouTube
- Values relevance and originality - 39%* aren't opposed to ads when they are relevant.
*For further information click here.
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Posted by Ali Turhan, Industry Analyst - Agency Strategy