Planning can be tough. Ever changing media consumption, elusive audiences & time constraints can make it difficult to know your audience, how to target them and measure the impact... And yet careful media planning is key to successful campaigns.
Google planning tools can enable better decisions and more agile planning, with real-time data, insights across digital platforms.
Today, we are launching the Media Planning Toolkit to bring all these planning resources in one place.
Make it your go-to destination to find quality insights and ideas, optimize your media plan and measure the results.