skip to main | skip to sidebar

Think with Google

  • Home
  • About

Tips, Tools & Insights for planning marketing campaigns


  • ideas 42
  • impact 29
  • implement 28
  • insight 83

Blog Archive

Subscribe to this blog

Labels

  • automotive 1
  • b2b 3
  • banking 1
  • business 8
  • consumer behaviour 39
  • creative agencies 1
  • creative gallery 10
  • ecommerce 6
  • English 201
  • events 9
  • finance 3
  • fmcg 4
  • fun 14
  • gambling 1
  • google maps 2
  • google news 1
  • google wave 1
  • home entertainment 3
  • how to guides 5
  • ideas 42
  • impact 29
  • implement 28
  • insight 83
  • internet access 3
  • local 6
  • marketing 6
  • media mix 2
  • mobile 8
  • on the street 9
  • planner's favourite 13
  • property 1
  • research 40
  • search 16
  • social networks 8
  • stats 12
  • technology 5
  • Think with Google Blog 201
  • tools 2
  • travel 10
  • welcome 1
  • youtube 44

Useful stuff from Google

  • Google Agency Tools
  • Google Insights for Search
  • Google Internet Stats

We Love Feedback

Want to share your thoughts on a post? Or have a suggestion for something to focus on?
Send us an email.

Powered By Blogger

Delivering incremental reach to TV campaigns with YouTube - Renault Case Study

English research Think with Google Blog youtube
Friday, July 8, 2011

In our latest study, conducted in conjunction with GfK using their Media Efficiency Panel, for Renault, we see how YouTube can be used to complement TV campaigns to reach exclusive audiences.



Highlights from the study:
  • Almost half of YouTube homepage reach was incremental to TV.
  • Each of the three YouTube homepages reached a high level of exclusive audience. Only 8% of those reached were exposed to all three homepage ads.
  • The YouTube homepages achieved a cost per reach point significantly lower than TV.

To see the full study, please download it here.


Posted by Selina Rennie, Agency Team

Newer Post Older Post Home

©2011 Google Think with Google About blog Terms of Service Privacy