skip to main | skip to sidebar

Think with Google

  • Home
  • About

Tips, Tools & Insights for planning marketing campaigns


  • ideas 42
  • impact 29
  • implement 28
  • insight 83

Blog Archive

Subscribe to this blog

Labels

  • automotive 1
  • b2b 3
  • banking 1
  • business 8
  • consumer behaviour 39
  • creative agencies 1
  • creative gallery 10
  • ecommerce 6
  • English 201
  • events 9
  • finance 3
  • fmcg 4
  • fun 14
  • gambling 1
  • google maps 2
  • google news 1
  • google wave 1
  • home entertainment 3
  • how to guides 5
  • ideas 42
  • impact 29
  • implement 28
  • insight 83
  • internet access 3
  • local 6
  • marketing 6
  • media mix 2
  • mobile 8
  • on the street 9
  • planner's favourite 13
  • property 1
  • research 40
  • search 16
  • social networks 8
  • stats 12
  • technology 5
  • Think with Google Blog 201
  • tools 2
  • travel 10
  • welcome 1
  • youtube 44

Useful stuff from Google

  • Google Agency Tools
  • Google Insights for Search
  • Google Internet Stats

We Love Feedback

Want to share your thoughts on a post? Or have a suggestion for something to focus on?
Send us an email
.

Powered By Blogger

Can you handle a week without the internet?

consumer behaviour English insight Think with Google Blog
Tuesday, July 19, 2011

For many, the answer to this question is no. The internet, it seems, has truly become an indispensable part of everyday life.

The University of Utrecht and advertising agency, Ara Advertising in the Netherlands, recently conducted a qualitative research study which saw sixteen participants deny themselves of internet access for an entire week.

In the videos filmed by each of the participants before, during and after the study, we catch a glimpse of their struggle to go about their daily lives without the lifestyle and communication tools provided by the internet, which they had come to take for granted.

They talked about feeling "cut off from the world" and "frustrated" during their week offline. One found himself literally feeling lost without his smartphone as he didn't have access to Google Maps!

Check this short video out to see what else they had to say...




Posted by Selina Rennie, Agency Team

Newer Post Older Post Home

©2011 Google Think with Google About blog Terms of Service Privacy