New Property Clickstream Study
Despite it being common knowledge that most people in the market do the bulk of their research online, there has been minimal information available on how this online research process works. There is limited data available as to the types of sites house hunters look for, how many sites they visit or even how long the research process typically lasts. For marketers and property businesses, understanding how the property seekers’ consumer journey online looks is key to planning effective marketing campaigns.
This is why, earlier this year, Google commissioned a‘clickstream’ study with Nielsen to establish some clear insights into the property space online. The primary objective for the study was to obtain an in depth understanding of the user journey towards finding a new home online.
A report on the key findings from the study is available on Property Drum's December 2010 issue.