PC City Online to Store Study
We are pleased to share our latest ROPO study conducted by MarketShare Partners with DSGi group - PC City in Spain. This study highlights the impact of search advertising in delivering an offline sales effect.
Here are some of the key highlights:
- 16% of PC City's business is driven by the web.
- Each euro invested in paid search delivers €27.48 in revenue offline and €4.68 online.
- By shifting the media mix, PC City could increase total revenue by 6% with the same media expenditure.
- By changing average page position of paid search, online sales would increase by 2% and offline sales by 9%