The latest digital trends from Google Internet Stats
Here is the latest round-up of some of the most recent stats added to our Google Internet Stats site:
Post recession trends
- Almost a quarter of the population (23%) are happy to stay in more often these days because of in-home entertainment technology. The recession has accelerated this cocooning trend, with a third saying they can afford to go out but “just prefer staying in these days”.
Source: Mintel, May 2010
- 70% of adults are taking advantage of leisure vouchers, offers and discounts and more than half are researching prices before they go out.
Source: Mintel, May 2010
- Despite the recession, over the last year m-commerce has accounted for nearly £123 million worth of goods sold in the UK and this is predicted to double by 2013 to £275 million.
Source: eBay & Mobile Marketing Association, July 2010
Social networking
- Time spent social networking has increased to 37%, up from 16% in 2006.
Source: Touchpoints, July 2010
- Globally, women spend 30% more time on social networking sites than men. Women average 5.5 hours per month compared to men’s 4 hours.
Source: ComScore, July 2010
- There are more than 144 million blogs in the world, publishing 1 million posts per day.
Source: Blogpulse, August 2010
Mobile
- Mobile broadband subscriptions are expected to amount to more than 3.4 billion by 2015 (from 360 million in 2009). The number of 3G subscriptions has now exceeded 500 million worldwide.
Source: Ericsson, July 2010
- 11.5% of all UK shoppers use mobiles to research before they shop.
Source: ITpro.co.uk, June 2010
- Mobile banking usage is set to double in the next 3 years, reaching 400 million people globally by 2013.
Source: Juniper Research, June 2010
World Cup
- 20% of Brits said that they shared the excitement and banter of the World Cup by updating their Facebook status before games, 12% during games and 25% after games. This points towards sports fans using social media in a slightly different way than viewers of more entertainment driven TV (like X-Factor) where social media usage peaks during the actual event, rather than before and after.
Source: IAB UK/ESPN World Cup Research, August 2010
- 1 million men aged 16-34 watched the 2010 World Cup games on their mobile.
Source: Starcom MediaVest, July 2010
- 15 percent of global viewing for the 2014 World Cup could be via video on demand.
Source: PwC, July 2010
For these and many more new stats and online trends, visit Google Internet Stats.