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Talking Travel

consumer behaviour English insight on the street Think with Google Blog travel
Monday, July 26, 2010

As the summer holiday season is now upon us, our Google on the Street Team have been out talking to consumers about their travel plans.

Last year, 1 in 3 Brits spent an entire day trying to find the best holiday deals online (Source: Greenbee.com survey, January 2009). Are consumers still as keen to find the best deals online now that the economy has shown signs of recovery?

Watch our short video to find out what they said in response to the following questions:

  • How do you decide where to go on holiday?
  • Do you prefer to book your holidays in store, on the phone or online?
  • How important is the internet when deciding where to go?
  • Do you use online videos to research your holiday?




Posted by Selina Rennie, Agency Team

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