Fast forward: the rise and rise of online video
The rise of online video is revolutionising media consumption. One in 35 UK Internet visits goes to an online video site. However, this is not just a consumer phenomenon. With 1.5 million business search daily on YouTube, and a quarter of C level executives claiming to prefer video format than any other for business information, video is changing the way B2B marketers need to be interacting with prospects and clients.
Alex Nurnberg, Account Strategist for Business Markets at Google, delivers this webinar which explains key trends in the market, outlines how the growth of video will impact your content strategy and provides tangible advice on how to take advantage of the opportunity it provides.