YouTube: Best Practices for the B2B Marketer
The rise of online video is revolutionising media consumption, with 1 in 35 UK Internet visits going to an online video site, and YouTube is at the heart of it. YouTube is a destination not just for youth audiences and tech enthusiasts, but for the business community as well.
So how can B2B marketers best capture the opportunity that YouTube offers? Our Business Markets team have created a best practice paper covering the following essentials in how to reach and better understand your target audience.
- Upload ALL video assets: By uploading content to YouTube, you open it up to an audience who will find, watch, shape, and distribute it for you.
- Create great content: Product showcases & Demos, how-to & expert advice, case studies & editorial support, conferences / events and thought leadership.
- Be found: Simply posting your videos on YouTube will not suffice: think about what your users search for and where else they might discover your videos.
- Reach your target audience: YouTube contributes 2.4 billion of the 5 billion video streams each month in the UK. With so much choice, how do you ensure your ads are appearing next to the right content and in front of the right audience?
- Build a home for your brand on YouTube: Create your own brand space with a YouTube channel.
- Track, analyse and improve: While YouTube Insight provides detailed information about who your viewers are and their level of engagement, Google Analytics tracks the performance of your brand channel as if it were your own site.
- Innovate & Integrate: Brands are barely scraping the surface with what can be achieved with YouTube, both creatively and in terms of making the most of the available technology.