Torquing Cars

Our ‘Google on the Street’ team have been out and about again, this time asking people about the role of online in the automotive industry. We have focused on topics that are of interest to advertisers wanting to reach and engage with consumers online. Please watch or download the video below to hear people’s opinions on the following topics:

• How do consumers use online to help build their consideration list?
• How do people search online?
• Do consumers buy cars online or do they need to visit a dealership too?
• Do people buy parts and book services online?
• What is their perception of branded websites?
• What do brands get wrong/right on their websites?
• What is the role of social media in the decision making process?
• Do people find online video useful and what do they want to see?
• Real time research: How do on and offline world’s fit together?

We hope you find this short video insightful. Watch this space for more updates from our ‘Google on the Street’ team.

Posted by Rosie Rankin, Agency Team