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The Power of Fans

consumer behaviour English ideas impact social networks Think with Google Blog youtube
Thursday, January 28, 2010


The Grammy’s have created an interactive site that recognises the collective power of online music fans and their individual expression through social media. We’re all Fans constantly updates portraits of Grammy nominated artists such as Beyonce using real time images and footage from fan-generated YouTube, Twitter, Flickr and Facebook postings. The constantly evolving portraits represent the social media presence of these artists and act as a barometer of what fans are saying. With direct fan/artist interaction social media has become a very real part of today’s music industry, making fans the ‘True Voice of Music’.

Posted by Rosie Rankin, Agency Team

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