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Travel Priorities since the Recession

consumer behaviour English insight on the street Think with Google Blog travel
Tuesday, November 24, 2009

Our 'Google on the Street' team have been busy talking to people about their travel priorities since the recession. How have priorities changed? What are people looking for, when and how. We wanted to get some insights into the following questions.

  • How are consumers choosing their holiday destinations, what motivates them?
  • What does value mean?
  • How is online helping those who are looking for value?
  • How has corporate travel been affected since the recession?
  • Do some consumers still prefer face to face interaction rather than booking online?
Take a look at this video to see what people said…



Posted by Rosie Rankin, Agency Team

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