VivaKi accredited as Google Conversion Professional
Today, we’re very proud to announce a new partnership with VivaKi, part of Publicis Group.
As proven experts in Google Analytics and online conversion maximisation, Vivaki have been accredited by Google as both a Google Analytics Authorised Consultant and a Google Conversion Professional.
VivaKi is the first global agency network to achieve accreditation as a Google Conversion Professional. Google's collaboration with VivaKi in this area, together with the formal accreditation announced today, has been one of the initiatives resulting from Publicis' global partnership with Google.
Fred Joseph, MD of VivaKi Nerve Centre EMEA, says: "Being the first digital media agency group getting the GCP accreditation is a recognition of our unique capacity within the Vivaki agencies to master the whole chain of digital Performance Marketing, from being best in class at driving cost efficient traffic to ensuring this traffic is actively converting when landing on a web page."
Damian Burns, Google's Head of Agency Relations EMEA, has supported VivaKi's leadership as they worked to achieve their accreditation. "With a global network that encompasses web agency Digitas and digital media agencies ZenithOptimedia & Starcom Mediavest, VivaKi is in a strong position to provide conversion optimisation services to its extensive client base. Its leadership has recognised the opportunity to improve the performance of digital advertising through improved website experiences. Google is delighted that VivaKi have become the first major agency network to meet the criteria for our GCP accreditation."
Google Conversion Professionals are experts in boosting AdWords ROI and website conversion rates for clients of any size in any industry. They are experienced market leaders in:
- Analytics tool installation and consulting
- Identifying and fixing conversion problems
- Improvement of web pages using A/B & multivariate testing
- Online marketing optimisation
GCP Programme Manager, Alan Wrafter says "We are delighted to further extend the reach of these essential services by partnering with VivaKi. Our Google Conversion Professionals help advertisers to drive conversions and profitability. They are industry leaders in achieving the best return on investment for online businesses. There is so much room for website improvement that we encourage websites of all sizes to consider a consultation with one of our partners."