Digital Marketing: Insights from industry experts

Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future. Here are some of the key questions addressed on the day:

• Do businesses have to change their structures and the way their companies operate to accommodate digital marketing?
• How can digital marketing be used to successfully engage with customers?
• As user-generated content usurps all around it, how do marketers react to having less control of their brand’s reputation?
• Is digital marketing seen as too interruptive by consumers?
• Does the use of real-time digital media provide useful insights into customer bases for targeted communications?
• What is the value of good quality content online?
• Are the boundaries between creative, media and in-house management blurred by the rapid growth of digital marketing?

Watch a video of the day to hear how these leading experts plan to address key marketing issues, engage with "digital natives" and harness opportunities offered by the online world.

Alternatively, click here to read an article from Marketing Week covering highlights from each discussion.

We hope you find this useful and value any feedback.

Posted by Rosie Rankin, Agency Team