Planning for a Recovery: Insights and opportunities in the property sector
Tuesday, August 25, 2009
The way in which people look for properties they wish to buy has changed considerably in the last few years. The internet has enhanced the property buying experience immeasurably and now the consumer can obtain a vast amount of the information they require at the click of a mouse. As one of the most mature online markets, it is unsurprising that for the majority of the UK population, the internet is now the primary source of information as they research into buying their new home.
This report will take a closer look at the current state of the property market and recent trends seen from the sector online. The analysis will be used to provide insights and recommendations with view to help property businesses plan their strategies to better position themselves as the economy gradually recovers from the current recession.
Using a combination of Google internal data and third-party resources, the paper will cover the following areas:
- Growing consumer interest in the property sector
- Changes in seasonal trends
- New homes and the impact of first-time buyer schemes
- Insights from the mortgage sector
If you would like to find out more please download the paper here. This and other white papers can be found on the Google Advertising Toolkit.