Survival of the Fastest

In previous economic slowdowns, the performance gap between the most successful companies and their competitors has become greater than during growth periods. The winning companies do this by investing selectively in growth areas, by increasing focus on the most profitable parts of their business and, of course, by managing their costs tightly.

The current downturn in the economy is the most severe for a generation. The difference this time is that, for the first time, consumers and companies are digital. Consumer and competitive behaviour is changing more rapidly than ever and we are seeing evidence that the slowdown is accelerating the adoption of digital technology. We believe that the most successful businesses this time will be those who embrace digital tools and technologies, making effective use of the insights available to become more agile – responding in real time to consumers and to the market - to improve their efficiency and so raise the pace of their entire business.

Google UK's Managing Director, Matt Brittin, presents 'Survival of the Fastest' below. In it Matt discusses consumer use of online and demonstrates examples of businesses making the most of the Internet and digital tools to speed up in the slowdown.



Download the presentation.

We've also created a 'Survival of the Fastest' booklet featuring stats, case studies and online tools that can help. The booklet features valuable insights from business leaders such as Sir Martin Sorrell, CEO of WPP, and Rory Sutherland, Vice-Chairman of Ogilvy Group UK.

Posted by Rosie Rankin, Agency Team