Planner's Favourite: T Mobile, Barclayardcreate and Sony Playstation in the running
Each month we will be asking a respected planner from the media indusry to judge a selection of campaigns that are running on our platforms. This month we have 3 fantastic YouTube campaigns from T Mobile, Barclaycard and Sony Playstation. 
Barclaycard is offering a tour of the world's finest water parks (or £10,000) to the YouTube users who come up with the best home-made water slide out there, films it and uploads the results to the YouTube brand channel 'Barclaycard Create'. This is an extension of the Barclaycard glide campaign to encourage user engagement and give the campaign longevity. A homepage Expandable Autoroll on YouTube launched the contest on 20th February out of Walker Media. This is supported by Display activity across YouTube and Google Content Network including Partner Watch in-video overlays. Entries closed on 22nd March and we are now in the voting stage. Check it out!
T-Mobile launched their campaign on Jan 16th by staging the famous dance at Liverpool Street Station. The next day the TV ad aired during the entire ad break during Celebrity Big Brother. The call to action was to see the ad on YouTube, putting the T-Mobile YouTube channel at the heart of the campaign. The channel hosted a video wall of aggregated dancing content from across YouTube. During the first week the ad on YouTube had 3 million views and became the most viewed video of the month, by the 2nd week it had 4.5 million views and the channel had amassed 750K viewers. The campaign was supported with search ads and the video of the ad was so popular on YouTube that is started to appear in universal search on Google.co.uk. During the second phase the campaign went regional creating new versions of the dance, using celebrities and 'making of' videos to keep users engaged with the channel. The second phase of the campaign also invited people to personalize their own video by up loading their face onto characters to 'Join the Dance'. These videos could be uploaded to YouTube or shared with friends offering a simple and effective viral element, adding longevity to the campaign. 
Your World. Your PSP. Sony are running a film-making contest, offering the all-new PSP 3000 and 20 top games to users who follow their lead and shoot videos of themselves holding their 'Whole world' in their hands. At the end of the competition a team of judges will review the entrants, and award the prizes based on a range of categories. The campaign was promoted via ads across the GCN & YouTube and editor spotlight in the games area of YT. Head for their channel and look at the efforts that have been shot to date. Entries closed on 31st March.